Redeem Ltd, the UK’s fastest growing recycling company, has moved its headquarters from Falkirk to the strategically positioned Pyramids Business Park just off Junction 3a of the M8 near Bathgate. 

CEO Claes Svensson said, "The new offices provide us with high quality office accommodation situated at the heart of major travel connections to Europe. That is important as our company continues to expand overseas".

Redeem is a leading specialist in environmental marketing and recycling electronics and mobile phones for mobile network operators and other major corporate clients. In the rapidly developing world of smartphones, Redeem extract the maximum value from traded-in older mobile phone technology to help network operators retain customers by making it affordable to trade up to the latest models. Around 95% of the mobile phones recycled by Redeem are re-sold after being security and theft checked, data cleansed to US government standards and sold in accordance with current WEEE directive regulations

The company entered two new overseas markets in the last six months, Slovakia and Israel, plus had major contracts extended to manage the recycling of traded-in mobile phones for both O2’s business and their consumer customers.  This strong business growth has been recognised by the announcement in December that Redeem is now in the Sunday Times Fast Track 100 list of the fastest growing companies in the UK. Redeem now also tops the Chartered Institute of Waste Management’s Fast 30 list as the UK’s fastest growing recycling company.

Redeem’s new neighbours at the prestigious Pyramids Business Park site include HMRC, Quintiles and DRS. With an on-site local bus service plus crèche facilities, a 450-seat restaurant, gymnasium and boardroom, Redeem believe the move will help them attract the best talent from across the industry as they continue to expand.

Added PR Value in Standing Back

The only two people involved with an organisation who are paid to have a 360-degree viewpoint are the CEO and the PR person.

The CEO's remit is obvious, and the PR person (in-house or consultant) is looking at the developing issues on-line and in the media that might afford opportunities or challenges to boosting the organisation's reputation. A good reputation will buoy organisations in good times and bad on all levels, but without reputation, an organisation cannot function effectively at all. Losing a reputation can shut a business down faster than the tax-man, yet how many businesses actively manage their reputation?

Sometimes looking out for reputation issues is just a matter of keeping an eye on the Google news alerts, or more extensive monitoring arrangements. But it's also important to stand back to gain the perspective that comes from distance, and to spot new opportunities.

Having had a few days off, I had the time to look more closely at publications often skimmed quickly or skipped. In one publication alone (the Scottish Chambers of Commerce magazine: Business Scotland), I found:

• A potential associate to help clients find export markets and we have already had an initial chat.
• A supplier that would have allowed me to take on a contract I declined a few years ago because of the disproportionate cost (in my eyes) of protecting us from the inherent currency exchange risk.
• Been inspired by the O2 report showing social enterprises are expected to add an average of £212,000 each to their bottom line, helped by social media. 67% of the 60,000 social enterprises in the UK use social media in their daily business operations compared with around 1 in 10 ordinary small businesses. We're finding even less than 1 in 10 businesses using social media regularly in the business groups we speak to on the subject.

One of those days when PHPR is not just going onwards and upwards, but looking outwards too!

Edinburgh PR by the sea

Hard not to be inspired when this is the view from our window.

So many people seem to forget that Edinburgh is on the coast, yet you can see the Firth looking down most of the streets that intersect George Street. Down here we've got free parking and lots of fresh air - sometimes force fed - to blow away the cobwebs!

Edinburgh PR Blog

The Edinburgh PR blog is run by Penny Haywood at PHPR, the Edinburgh-based online PR and traditional PR agency. It is intended to be about the influence of this great city on our PR work.

PHPR's main blog full of tips on PR and social media is on our website at http://news.phpr.co.uk - it is integrated with our website at http://www.phpr.co.uk